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Parallax Film Productions goes medieval at Battle Castle launch party

Tuesday, February 21, 2012 - 16:12

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The Parallax Film Productions team and others in the Battle Castle universe converged last night at Vancouver’s Telus World of Science for the series’ official launch party. 

File 220The centre’s LEGO Castle Adventure exhibit was the perfect spot to celebrate – and celebrate we did. 

 

 

 

 

 

The event included drinks, medieval-themed appys, and the highlight – the first ever screening of Episode 3: Dover Castle.

File 222Team members that made Battle Castle and its cyber-breaking interactive online world possible were on-hand, as well as family, friends, fans ... even a few knights. 

 

 

 

 

 

 

 

 

Thanks to everyone who came out to share this inspiring night with us.

File 223We look forward to Battle Castle’s world premiere on Thursday, and to continuing the relentless pursuit of adventure.

 

 

 

 

 

-Ian Herring, President

@ianherring

Photos taken by Gina Argentina.

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This week in Battle Castle-Feb. 17

Friday, February 17, 2012 - 12:30

It's an exciting time here at Parallax Film Productions - in less than a week, our current production Battle Castle will make its world broadcast premiere on History Television in Canada.

Leading up to the six-part series, there's been so much going on online that it's become an experience in and of itself. Here are this week's highlights, direct from the Battle Castle universe:

On YouTube

BattleCastle.TV: host Dan Snow details the design of Beaumaris' walls

Battle Castle host Dan Snow reveals how Beaumaris Castle's walls were constructed. This castle is part of Edward I's Iron Ring in northern Wales. Master James of St. George and his castle builders also raised Conwy, Harlech and Beaumaris. Conwy was commissioned by Edward Longshanks in Snowdonia, Wales, and was tested with Madog ap Llywelyn led a medieval rebellion against the English and their Iron Ring of fortifications in the late 13th century. The secrets of this mighty castle's build and details of the siege it faced are revealed in Battle Castle: Conwy. 

On Twitter

@battlecastle, Feb. 16

OK Battle Castle universe - it's time for name that siege engine!

Three medieval machines appear in this photo set - can you identify all of them? 

 

Thanks to everyone who played name that siege engine! The three medieval machines are .... #1 the perrier! www.battlecastle.tv/perrier

 

... #2 the mangonel www.battlecastle.tv/mangonel

 

... #3 the counterweight trebuchet! www.battlecastle.tv/trebuchet

 

Now, let's fire the king of them all! BattleCastle.TV: unleash the counterweight trebuchet  

 

3 ways to #gomedieval

 

This week, we featured #gomedieval moments with our host, Dan Snow.

 

In pictures: Castle Building 101 - what's Dan up to?

 

Reads: "You Don't Know Dan?" - Executive Producer Maija Leivo reveals a side of our host Dan Snow that's distinctly ... Canadian - http://battlecastle.tv/blog/you-don-t-know-dan

Video: BattleCastle.TV: host Dan Snow goes medieval at Guedelon, a castle being built in France

 

Battle Castle host Dan Snow on-site at Guedelon, France, where a castle is currently being built using only medieval techniques. Dan explored several aspects of castle construction, from quarrying to mixing mortar to firing tiles. These segments will be featured in several Battle Castle episodes.

Want more Battle Castle action?

A world of castle engineering, bloody siegecraft, and epic clashes that transform mortals into legends awaits ...

Join us.

www.battlecastle.tv

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Canadian production company harnesses social media, international team to create unprecedented interactive documentary experience

Tuesday, February 14, 2012 - 09:41

FOR IMMEDIATE RELEASE

Canadian production company harnesses social media, international team to create unprecedented interactive documentary experience

Multiplatform transmedia content and targeted online marketing pulls thousands of fans into Battle Castle universe before tv documentary series broadcasts.

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The Malbork Castle page, part of Battle Castle’s interactive documentary experience.

Vancouver, B.C. – Medieval Media Inc., a Vancouver-area production company, has created an unparalleled immersive online world for its upcoming action documentary series Battle Castle.

The six-part series, which profiles legendary medieval castles and their epic sieges, premieres on History Television on Feb. 23, 2012. But with hundreds of people talking about it on Facebook and analytics showing a social media reach of more than 1 million, it seems like the show has already aired.

“What we wanted to do with Battle Castle was create something where people could engage,” says Maija Leivo, Executive Producer.

“What we’re seeing is people who are following the property on Twitter or Facebook saying ‘Hey this picture’s great’ or ‘I love this footage’, and that’s exciting for us.”

“The major buzz over the last 6-9 months is all about the social TV and how social media is allowing the audience to interact with content, often live or synchronous to broadcast,” says Annelise Larson, Search and Social Media Expert.

“Battle Castle hasn’t even broadcast yet and on Facebook almost half of the fans are already actively engaged and excited. I have not seen that on any other page.”

The interactive documentary experience, which includes a high-concept website, episodic motion comics, and a browser-based adventure game, has worldwide partners.  The broadcast series is co-produced by London-based Ballista Media Inc. The Convergent Media component is co-produced by Agentic Communications Inc. with collaboration from Starlight Runner Entertainment, a New‐York based transmedia company that has worked on projects including TRON, Transformers, and Avatar.      

“We know audiences today are very fragmented. Successful new media projects are ones that have the same creative team working across all content and platforms,” says Andra Sheffer, Executive Director of Bell Broadcast and New Media Fund, of which the Battle Castle project was a recipient.

“Battle Castle is a rich environment and immersive world with an interactive design that allows users to experience the siege of castles. Its well-designed social media promotional activities which are created to drive traffic in a meaningful way are excellent.”

In a shifting climate marked by shrinking budgets, changing guidelines, and dwindling broadcast licences, the Battle Castle universe is a place where filmmakers are connected with their audience, social media advertising has high-value return, and content is king.

“To most people, castles mean something. Whether it's fairytales or knights, we know that from a popular storytelling standpoint or from a history standpoint, castles are really engaging. But it was hard to convince people that we could get this ground swell of support around it,” says Leivo.

“Cultivating the Battle Castle universe has helped us to become a master of our own destiny. We’ve always wished and prayed that we had big advertising budgets that we could, as filmmakers, put signs in bus stops to promote our content and expose people to our content. We still can’t afford to do that. But social media is the modern equivalent of going door-to-door.”

In an industry rich in social media consultants and strategists, Medieval Media Inc. credits an in-house approach to online storytelling for the unparalleled success Battle Castle has seen as an interactive pre-broadcast documentary experience.

“I think you assume going into something like this is that somebody knows better than you do.  So you spend a lot of time reaching out to find someone to rescue you. To use our Battle Castle metaphor, you’re looking for the knight in shining armor to come in and save the day,” says Leivo.

“And what you realize is that, each one of these projects, no matter what your content, is going to be unique. You can’t count on someone else being able to use your content to its maximum potential. No one knows it as well as you do.”

And in the changing face of documentary filmmaking, storytelling and information, fostering unique, content-oriented, high-concept audience engagement ensures the Battle Castle universe will live on. 

– 30 –

To enter the Battle Castle universe, please visit us on the web (www.battlecastle.tv) on Facebook (www.facebook.com/battlecastle) or on Twitter (www.twitter.com/battlecastle).

For a selection of high-res downloadable promotional stills, please visit our media Flickr set (http://www.flickr.com/photos/battlecastle/sets/72157629310442499/).

Media Contact: Nicole Tomlinson - 778-829-4915, nicole@parallaxfilm.com, @ntomlinson

More about Battle Castle

The Battle Castle action documentary series and its interactive online world bring to life mighty medieval fortifications and the epic sieges they resist: clashes that defy the limits of military technology, turn empires to dust, and transform mortals into legends.

The Battle Castle documentary series is a Ballista Media and Medieval Media production in association with Shaw Media and Discovery Knowledge UK and produced with the participation of the Canada Media Fund – Fonds des Medias du Canada, Rogers Cable Network Fund, the Province of British Columbia Film Incentive BC, the Canadian Film or Video Production Tax Credit and the Bell Broadcast and New Media Fund.  Developed with the participation of British Columbia Film and the assistance of the National Screen Institute – Global Marketing Program. Battle Castle is a Canada-United Kingdom Co-Production.

Battle Castle convergent media is an Agentic Communication and Medieval Media production in association with Shaw Media and produced with the participation of the Canada Media Fund – Fonds des Medias du Canada and the Bell Broadcast and New Media Fund. Developed with the participation of British Columbia Film Convergent Media Development Fund.

Medieval Media is wholly owned by Parallax Film Productions. 

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This week in Battle Castle-Feb. 10

Friday, February 10, 2012 - 09:00

Here’s what’s going on this week in our current production, Battle Castle:

On YouTube

BattleCastle.TV: host Dan Snow details Malbork's impressive provisions

Battle Castle host Dan Snow explains the impressive grain stores at Malbork Castle in Poland. In medieval times, the Teutonic Knights would have lived off grain and other provisions during a siege. This staple was also one of their major exports. This stronghold, believed to be the largest brick castle in the world, was built by Christians during the Baltic Crusades. Historically known as Marienburg, this fortification was besieged by Polish and Lithuanian forces after the Battle of Tannenberg in 1410, and defended by Heinrich von Plauen.

Dan's vlogs are released every Wednesday on YouTube, unveiling details related to the stories that will be profiled in the Battle Castle shows. 

On Twitter

Battle Castle's Castle Battle begins:

@Battlecastle  Feb. 8,

Today, an epic medieval battle begins. 

Over the next two months, the Battle Castle Six will go head-to-head in a standoff to determine which castle is king. 

For week #1, we’re daring to compare each castle’s location.

We start our journey with pictures that reveal each castle's strategic position.  http://bit.ly/zu6s1I

Crac des Chevaliers, Gaillard, Dover, Conwy, Malbork or Malaga – which will be crowned the mightiest of all? 

3 ways to #gomedieval

Awesome medieval moments on the web, chosen by The Gatekeeper:

Reads: discover 10 facts about Highclere Castle, home of "Downton Abbey"

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Full article: http://latimesblogs.latimes.com/home_blog/2012/01/downton-abbey-location.html via @latimes

Inspiration: Make-a-Wish makes 12-year-old king of his own backyard castle

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Full blog: http://www.medievalarchives.com/2012/01/30/make-a-wish-foundation-makes-a-castle/ via @MedievalArchive

In pictures: Medieval Times' Buena Park location trots out new show

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Full gallery: http://www.ocregister.com/articles/park-338863-xxbuena-.html?pic=1 via @OCReggie

Want more Battle Castle action?

A world of castle engineering, bloody siegecraft, and epic clashes that transform mortals into legends awaits ...

Join us.

www.battlecastle.tv

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Exclusive: Underworld: Awakening stereographer Kasimir Lehto talks 3D entertainment

Thursday, February 9, 2012 - 10:28

It’s been a few weeks since Underworld: Awakening was released, winning top spot at the box office with $25.4 million in sales. Now, the critics are weighing in – both on the story itself, and on the quality of its 3D cinematography.

Parallax Film Productions chatted with stereographer/DOP Kasimir Lehto a few months back about his work on high-profile stereoscopic projects including Underworld: Awakening, The Darkest Hour, and Apartment 1303 3D.

Here’s the exclusive interview from our archives:

On entering the third dimension

I got involved six years ago. I noticed all the marks in the air that this would be the next step in the history of cinema in terms of distribution and new kind of form. I foresaw that this is the new area where cinema is evolving. You have to take risk to accomplish something or go forward. I was keen to find new horizons in filmmaking – it was strong intuition so I just went for it.

It inspired me. It allowed me to forget everything I know about cinematography and filmmaking and try to and start to build again on top of a new principle – this new format that brings up creative possibilities and rethinking the cinematic language.

On funding stereoscopic films

We founded a company called Stereoscape to generate works for us in 3D. First we applied for money from different technology research centres, film funds for researching and test-driving 3D. We got quite a lot of money from Finland to research and develop this whole thing – we were government-financed.

On the road to 3D

When we started there wasn’t much knowledge and tricks and technology around so it took like a really long time to figure out. We did a lot of short films and a lot of demo content which we tried to figure out how to shoot 3D, how to place the cameras, how to edit, how to view which took enormous time for us because nobody was really doing it in the small budget level we were doing.

Figuring out everything was kind of a struggle but the was the fun of it, to kind of explore and learn new things, to figure it out and to have it working. Now everything has changed dramatically. Editing software is supporting 3D, there are a lot of different 3D cameras for different price ranges and budgets, there are production services, there is screening, there are 3D TVs.

On 3D’s universal appeal

3D gives the viewer more information. When the viewer receives more information that’s a richer experience and it engages you in a deeper level. My basic ideology is that drama is actually one of the best areas to work in 3D. You are observing the people and the action and the drama between them. When the 3D is added it gives the viewer a richer experience of the character, which makes it more real and more understandable.

I think that 3D is something between the cinema and the theatre. We all know that with the theatre the presentation of the characters is real so the whole context of the story or the subtext is stronger. In drama it’s about emotions and the story. 3D can deliver these characters and situation with a higher level of information like social signals, emotional signals – if all this can be delivered in a stronger level of information that’s always better.

The 2D/3D debate: it’s black and white

You know many times in the past people have asked me why 3D is better than 2D then I’ve asked them “what do you prefer, black and white or colour in films?” And 99 per cent of the time it’s like “colour” and then I ask why. They always the answer is it’s because it feels more realistic. 3D it delivers the content on a more realistic level so in that case the viewer is more encased and he feels what he sees at a stronger level. You feel that you’re being there, you’re part of the whole story or scene, you’re in the room. That’s why 3D is good and why stories can benefit from it.

On the creative process

[As a stereographer] the biggest challenge is to get everybody on board on making a 3D film and telling the story in three dimensions … to start feeding people and to start helping people understand the difference. The optimal ways to block a scene in 3D, how the cutting and editing pace is different, how to incorporate all these things for the method.

[As a DOP] The biggest challenge is to try to give the director as many tools and as many references and experience so that he or she could be able to tell the story in a way that it works great in 3D in a way that 3D wouldn’t disturb his or her method … it would be a fluent experience. So it’s optimizing the storytelling method to match the 3D.

The biggest reward happens every day you look 3D on a big screen. When you screen your dailies or test or whatever it’s always shocking of how amazing it is. And you get more rewards when things are working smoothly and you get great shots and as a cinematographer you can use the camera in a way that is kind of matching how the audience wants to see 3D. Once you get to the kind of method where you can shoot 3D in a 3D way, not within a 2D method, that’s when the 3D starts to flourish.

On stereoscopic success

Try to look at as much 3D as possible. Try to make test shoots and try to explore things and learn from it. You have to learn how the 3D is different from 2D and according to that information you should tune your method to match the features of 3D.

The biggest asset in the set is everybody’s mind. So everybody should, from the whole team, director and DOP, production designer and producer, all the key positions should have experience or knowledge about the 3D so everybody understands what it is and how is it different from the 2D method.

On indie filmmaking and the future of 3D innovation

Indie films are more capable of mobilizing or utilizing this form that’s because they are smaller so they can explore and be more innovative. And since they are small they have to be smart and kind of jump higher than they actually are. There’s more intention of really nailing it and exploring it in ways that it can be really impressive and tell the story. I’m sure the big films will follow but they are so huge it takes more time for them to kind of evolve and arrive.

The last word

I’m quite positive that 3D is here to stay. If we look at how far moving pictures have come in the last 100 years it would be naïve to think that the format would stay in the 2D format. It’s the rule of evolution. Things are going forward – I don’t think there’s any other option for visual media language than to go to the third dimension.

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